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Your Book and a Great WebsiteBuild a great Website. I can't state this often enough or strongly enough: you must have an attractive, easy to use Website that lets your visitors do four things:a. Buy your book. b. Register and download sample chapters or get your e-newsletter. c. E-mail friends about your book. d. Find out more about you. Your Website should be ground zero for your book business, the place where everyone comes to buy copies, give you their contact information, communicate with you about media interviews or bulk orders, and just learn about your book and why they should buy it. It's the single most important aspect of your marketing plan. Notice that I said, "great" Website. There are thousands of new books coming out every month, and many of them are amateurish at best. Having a sloppy, clunky, poorly written Website only makes your book look like one of those amateur-hour productions. Invest the money in a professional Web developer, someone who can design a classy, beautiful site, build your e-commerce system and give you the means to easily update your site's content at any time. Good sites all make the books and their authors appear professional, legitimate, and smart. They're inviting information centers for people to come and spend time getting to know both book and writer. You should have your Website up and running before you begin any PR or sales activities, probably at least two months before your book hits the streets. Talk to several Web designers or get a referral from someone you trust. In any case, make sure your site has at least these features: • E-commerce so people can buy your book. (a great place –- http://www.bazuji.com/shopping) • A registration page that asks visitors to give you their contact information before they can download a sample chapter or get your e-newsletter. • A media section where members of the press can download your press kit as a PDF, read other media coverage, and contact you for interviews. • A contact page with all your contact information. • A bio page with your personal story. • A function that allows visitors to e-mail their friends from your site. Sample your book in print and on the Internet. If you have a Web site (and you should), it's simple. Just take a chapter from your book, paste it into its own file with the proper copyright information so it's a self-contained document, turn it into a PDF (Portable Document Format, a wonderful type of file created by Adobe), and place it on your Website for free downloading. Then send e-mail to your entire list offering them an excerpt from your upcoming book free. A 10% or 20% response rate is not out of the question. For print publications, it goes like this: a. Pull together a list of target newspapers and magazines. b. Contact the editors by e-mail asking if they would be interested in running your excerpt at no cost (editors love content they can get for free). c. Send your chapter as a Word file to those who agree. Make sure it's completely clean and free of any typos of grammatical errors, and include an author bio at the end that lists your Web address. d. Be sure to get reprints or a PDF of the printed article you can use for publicity purposes. Start sending e-mails to editors several months before your book comes out. It usually takes a while to hear back, and even longer to actually get your sample in print. About the author: Are you interested in the one seminar that has created more Best-Selling authors than any other seminar? A seminar put on by the guy who has sold more books than every other book in the history of the world except the bible? Then get yourself to the Mega Book Marketing Seminar and train yourself to be a mega-successful author and become a sought after speaker. Make the difference with your book that you want to make. To Register and for more information go to http://www.bazuji.com/book For a great resource on easily creating an effective and cheap website for your book go to http://www.bazuji.com/tomantion.html Circulated by Article Emporium 35 Quick Tips for Writing A Press Release Quick Tips for Writing A Press Release... Layout 1. 1-2 pages in length. 2. Double-space. 3. 1.5 to 2 inch margins. 4. Use company stationary with logo and slogan. 5. Avoid bright or dark-colored paper. 6. Center "News Release" at top. <... Battling Internet ADHD: Ten Tips for Writers Write for a reason Get to the point. One of the basic references for Web design is Steve Krug's, Don't Make Me Think. My book for Web writers (not yet available in stores) will be called, Don't Make Me Yawn. The Great Democracy that is the Web has spawned far more spam and... Where Can I Publish My Book? "If you write without getting published, then there is no use in writing at all.” Those are words of wisdom from someone who wants you to seriously consider publishing your book. But before you really do so, you will do well to consider these questions: ... Writing Good Screenplays (Part Two) Last week we reviewed the three basic elements to apply in order to become a successful screenwriter. The first was discipline which revolved mainly around sitting down everyday for an hour or less and write anything. Research has shown that a habit is picked up or broken after 21 ... Searching for the best sourced assistance with reference to sportswear. When you are looking for high-class information about sportswear, it'll be complex unscrambling quality advice from reckless sportswear suggestions and advice so it's astute to know ways of moderating the information offered to you. Branders.com: Promotional Apparel... Online Poetry Community Begins Topic Slam Competitions www.urbanlivez.com, underground hip hop poetry forum is looking for poets, rappers and lyricists. Atlanta, GA, July 20, 2004 — The Urbanlivez.com online urban poetry community has jumped on to the band wagon of the popular hip-hop, rap battle forum trend. But with a twist... Writing Tip - Have You Established The Conflict In Your Story Immediately? In essence, your story will be about the conflict¡¦s history. Where it began, how it began, how it will unravel, how it will end. And because the conflict is our story, it will need to be established pretty much in the beginning. You probably would¡¦ve gathered by now tha... Ad Copy Tips What percentage of prospects come your way as a result of your ad copy? What percentage of sales do you close because of your ads? Well, increase both percentages with some of our tips, tailored to your own ad campaigns. 1. ERRORS – It's tough to have 100 percent perfect ... Your Book and a Great Website Build a great Website. I can't state this often enough or strongly enough: you must have an attractive, easy to use Website that lets your visitors do four things: a. Buy your book. b. Register and download sample chapters or get your e-newsletter. c. E-mail friend... Seven Secrets of Writing a Book that Sells It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world ... Finish Your Book Already! I owe the completion and success of my book to a big cardboard box that saw me through the entire process. I found this box and filled it with any and all information I could find on my topic ‘advanced presentation skills for speakers and business presenters.' I printed out article... If you are chasing the most up-to-date opinion pertaining to love poetry. If you are chasing the most up-to-date opinion pertaining to love poetry. When you're seeking the best information about love poetry, you'll find it hard unscrambling quality advice from inexpert love poetry proposals and directions so it is wise to know how to moderate the in... How to Create a Media Frenzy for Your Book Prepare talking points before making media appearances. Many new authors spend so much time and energy trying to get in the newspaper or on radio that when they get there, they don't know what to say. But if you take an hour to prepare concise, compelling comments about yo... Writing For The Web: Where To Get Article Ideas A friend and I were talking the other day about writing. He liked to write, but even so his biggest problem was finding things to write about. My friend was astounded at the volume of writing that I do - at least one article and something as many as six, per day... The 10 Laws for Writing Letters that Get Results The following is a letter in response to a question about how to write sales letters. This is something you could model in layout, tone, and ideas, to write your own letters. By the way, this is where your letterhead should go. Dear Fellow Chicago Seminar Attendees, <...
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