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Seven Secrets of Writing a Book that SellsIt's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here's how you do it.1. Know your readers. We're not just talking about whether your readers are male or female. You'll want to know myriad factors about your audience. How old are your readers (age range)? Are readers married, single, or divorced? Where do your readers reader live (generally)? What do your readers do for a living? What other books/publications do they read? Develop a profile that includes where they shop, what clubs do they belong to, etc. These elements will help you incorporate these aspects into your book *and* help you unearth salient marketing opportunities (i.e., publications and stores). 2. Know your market. What's the market like for your book? Is there a trend out there you're positioning yourself towards. Are you reading all the publications related to this topic/trend? Are there any "holes" out there your book could fill? What's the future for this market/topic? For example, let's say you're a fiction writer looking to publish chick lit. Go to any bookstore and you can't help but spot the cutsie, pink, cartoonish covers. Many thought this trend was dying out, but it has recently seen another surge. What do you know about trends related to your book/topic/audience? 3. Similar books. What else has been published on your topic? Have you read all ten books in your category? If you haven't, you should. You'll want to know everything you can about what's out there and how it's being perceived in the marketplace. It's never a problem having a similar topic. When I published No More Rejections - Get Published Today, I knew there were other books out there on marketing. I read them all--then angled my book differently. 4. Getting and staying current. What's going on in your industry today? What are some hot buttons? What are people looking for? What's next on the horizon for this topic/audience? If you can't seem to gather this information through traditional channels, why not survey your target audience? There are a number of places to run free surveys, Survey Monkey is one of them: http://www.surveymonkey.com 5. Follow the media. What's the media talking about these days (besides the California election & Ben-lo)? Keep track of media buzz--what they're paying attention to and what they're writing about. Delve beyond the front page of your paper to the second or third page and see what's filling the pages. If you can get your hands on out-of-state papers, do a comparative review. Do you see a trend in coverage? Is there something that seems to be getting more buzz even if it's on page six? 6. Talk, teach, listen. One of the best ways I've found to get in touch with my audience was to teach a class and do speaking engagements. When I was putting together my book, Get Published Today, I found that the classes I taught provided valuable information for creating a great book because they put me directly in touch with my audience! 7. Timing is everything. When do you plan to release your tome? Are you releasing around a holiday or anniversary? Could you take advantage of any upcoming event and/or holiday for your book launch? BONUS: Ready to market your book? Contact us for a free copy of our Reader Profile, send an email to: penny@amarketingexpert.com with “Reader Profile” in the subject line. About the author: Penny C. Sansevieri The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed the ranks at Amazon.com to the ##1 best selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the “roadmap to publishing success.” Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com Copyright ã 2005 Penny C. Sansevieri Circulated by Article Emporium 35 Quick Tips for Writing A Press Release Quick Tips for Writing A Press Release... Layout 1. 1-2 pages in length. 2. Double-space. 3. 1.5 to 2 inch margins. 4. Use company stationary with logo and slogan. 5. Avoid bright or dark-colored paper. 6. Center "News Release" at top. <... Battling Internet ADHD: Ten Tips for Writers Write for a reason Get to the point. One of the basic references for Web design is Steve Krug's, Don't Make Me Think. My book for Web writers (not yet available in stores) will be called, Don't Make Me Yawn. The Great Democracy that is the Web has spawned far more spam and... Where Can I Publish My Book? "If you write without getting published, then there is no use in writing at all.” Those are words of wisdom from someone who wants you to seriously consider publishing your book. But before you really do so, you will do well to consider these questions: ... Writing Good Screenplays (Part Two) Last week we reviewed the three basic elements to apply in order to become a successful screenwriter. The first was discipline which revolved mainly around sitting down everyday for an hour or less and write anything. Research has shown that a habit is picked up or broken after 21 ... Searching for the best sourced assistance with reference to sportswear. When you are looking for high-class information about sportswear, it'll be complex unscrambling quality advice from reckless sportswear suggestions and advice so it's astute to know ways of moderating the information offered to you. Branders.com: Promotional Apparel... Online Poetry Community Begins Topic Slam Competitions www.urbanlivez.com, underground hip hop poetry forum is looking for poets, rappers and lyricists. Atlanta, GA, July 20, 2004 — The Urbanlivez.com online urban poetry community has jumped on to the band wagon of the popular hip-hop, rap battle forum trend. But with a twist... Writing Tip - Have You Established The Conflict In Your Story Immediately? In essence, your story will be about the conflict¡¦s history. Where it began, how it began, how it will unravel, how it will end. And because the conflict is our story, it will need to be established pretty much in the beginning. You probably would¡¦ve gathered by now tha... Ad Copy Tips What percentage of prospects come your way as a result of your ad copy? What percentage of sales do you close because of your ads? Well, increase both percentages with some of our tips, tailored to your own ad campaigns. 1. ERRORS – It's tough to have 100 percent perfect ... Your Book and a Great Website Build a great Website. I can't state this often enough or strongly enough: you must have an attractive, easy to use Website that lets your visitors do four things: a. Buy your book. b. Register and download sample chapters or get your e-newsletter. c. E-mail friend... Seven Secrets of Writing a Book that Sells It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world ... Finish Your Book Already! I owe the completion and success of my book to a big cardboard box that saw me through the entire process. I found this box and filled it with any and all information I could find on my topic ‘advanced presentation skills for speakers and business presenters.' I printed out article... If you are chasing the most up-to-date opinion pertaining to love poetry. If you are chasing the most up-to-date opinion pertaining to love poetry. When you're seeking the best information about love poetry, you'll find it hard unscrambling quality advice from inexpert love poetry proposals and directions so it is wise to know how to moderate the in... How to Create a Media Frenzy for Your Book Prepare talking points before making media appearances. Many new authors spend so much time and energy trying to get in the newspaper or on radio that when they get there, they don't know what to say. But if you take an hour to prepare concise, compelling comments about yo... Writing For The Web: Where To Get Article Ideas A friend and I were talking the other day about writing. He liked to write, but even so his biggest problem was finding things to write about. My friend was astounded at the volume of writing that I do - at least one article and something as many as six, per day... The 10 Laws for Writing Letters that Get Results The following is a letter in response to a question about how to write sales letters. This is something you could model in layout, tone, and ideas, to write your own letters. By the way, this is where your letterhead should go. Dear Fellow Chicago Seminar Attendees, <...
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