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How to Create a Media Frenzy for Your BookPrepare talking points before making media appearances.Many new authors spend so much time and energy trying to get in the newspaper or on radio that when they get there, they don't know what to say. But if you take an hour to prepare concise, compelling comments about your book, you'll come off as a real pro, increase sales, and maybe even be asked back! The average radio interview lasts five minutes, of which three might be broadcast, and on average you might get six inches of coverage in your local newspaper. You don't have a lot of time to waste hemming and hawing about your book, and the journalist interviewing you doesn't want to waste his or her time either. So before you even start soliciting press coverage, write down and memorize your talking points. You say you know your book? I'm sure you do. But when you're under the gun of a timed interview, or an interviewer hits you with a surprise question, it's easy to stammer or get confused. Talking points are your lifeline. I suggest preparing a list that looks like this: a. What's the "elevator pitch" (a 10-second summary) of my book? b. Who is my book targeted to? c. How did I decide to write it? d. What are three passages in my book that I want to quote? e. What can people get out of my book? f. Where can people buy my book? Write those down on note cards and memorize them, but keep the cards with you when you do interviews, just in case. That way, you'll come off more professional and make the most of the time you get. Focus heavily on PR. If you don't believe in the power of public relations and the media to turn an unknown book into a bestseller, I have two words for you: Oprah Winfrey. Get your book 15 minutes on her show and you'll sell a million copies. That's the power of the media. Of course, getting on Oprah is the Holy Grail of book marketing, and while you shouldn't NOT try to get on her show, you shouldn't focus only on that. PR is your most powerful tool for creating awareness and selling books. So early on, while you're still in final editing, start making lists of media outlets, cashing in on contacts, making calls and sending out e-mails. PR works because it's got credibility. Instead of a paid ad, people see an objective journalist reviewing your book, or a talk show host who's chosen to have you on her show because she liked your book. Media exposure carries tremendous weight with book buyers. Ask your friends how many books they've bought after hearing about them on "Fresh Air" on National Public Radio. These are some of the PR avenues you can pursue: • Reviews in any and all publications, print and online especially. • Features in print and online publications. • Radio interviews. • Television interviews. • A regular column in a magazine or newspaper or online. • Speaking engagements. • A role as an "expert source" for one or more journalists. • Creating press events. • Tying your book to a charity or cause. It all begins with your press kit. That's a snazzy folder that contains the press release about your book's publication, a bio of you, a black and white photo of you (professionally done) and any press coverage you may have already received. Once you've identified your media list, send that kit to the key contacts at each paper, magazine, TV or radio station. But don't stop there. PR is about relationships, and you've got to strike the right balance of "eager to help" and "respecting your time." Follow up your press kit with an e-mail in a week or so, and stay in touch. Offer story ideas or to be quoted for a feature. Make yourself an asset to journalists and editors and you'll be surprised at the results. Two final tips: • Always include your Web address in your PR, stories, interviews, etc. • Always get reprints, videotapes, etc. of your press coverage to use later. About the author: Are you interested in the one seminar that has created more Best-Selling authors than any other seminar? A seminar put on by the guy who has sold more books than every other book in the history of the world except the bible? Then get yourself to the Mega Book Marketing Seminar and train yourself to be a mega-successful author and become a sought after speaker. Make the difference with your book that you want to make. To Register and for more information go to http://www.bazuji.com/book Circulated by Article Emporium 35 Quick Tips for Writing A Press Release Quick Tips for Writing A Press Release... Layout 1. 1-2 pages in length. 2. Double-space. 3. 1.5 to 2 inch margins. 4. Use company stationary with logo and slogan. 5. Avoid bright or dark-colored paper. 6. Center "News Release" at top. <... Battling Internet ADHD: Ten Tips for Writers Write for a reason Get to the point. One of the basic references for Web design is Steve Krug's, Don't Make Me Think. My book for Web writers (not yet available in stores) will be called, Don't Make Me Yawn. The Great Democracy that is the Web has spawned far more spam and... Where Can I Publish My Book? "If you write without getting published, then there is no use in writing at all.” Those are words of wisdom from someone who wants you to seriously consider publishing your book. But before you really do so, you will do well to consider these questions: ... Writing Good Screenplays (Part Two) Last week we reviewed the three basic elements to apply in order to become a successful screenwriter. The first was discipline which revolved mainly around sitting down everyday for an hour or less and write anything. Research has shown that a habit is picked up or broken after 21 ... Searching for the best sourced assistance with reference to sportswear. When you are looking for high-class information about sportswear, it'll be complex unscrambling quality advice from reckless sportswear suggestions and advice so it's astute to know ways of moderating the information offered to you. Branders.com: Promotional Apparel... Online Poetry Community Begins Topic Slam Competitions www.urbanlivez.com, underground hip hop poetry forum is looking for poets, rappers and lyricists. Atlanta, GA, July 20, 2004 — The Urbanlivez.com online urban poetry community has jumped on to the band wagon of the popular hip-hop, rap battle forum trend. But with a twist... Writing Tip - Have You Established The Conflict In Your Story Immediately? In essence, your story will be about the conflict¡¦s history. Where it began, how it began, how it will unravel, how it will end. And because the conflict is our story, it will need to be established pretty much in the beginning. You probably would¡¦ve gathered by now tha... Ad Copy Tips What percentage of prospects come your way as a result of your ad copy? What percentage of sales do you close because of your ads? Well, increase both percentages with some of our tips, tailored to your own ad campaigns. 1. ERRORS – It's tough to have 100 percent perfect ... Your Book and a Great Website Build a great Website. I can't state this often enough or strongly enough: you must have an attractive, easy to use Website that lets your visitors do four things: a. Buy your book. b. Register and download sample chapters or get your e-newsletter. c. E-mail friend... Seven Secrets of Writing a Book that Sells It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world ... Finish Your Book Already! I owe the completion and success of my book to a big cardboard box that saw me through the entire process. I found this box and filled it with any and all information I could find on my topic ‘advanced presentation skills for speakers and business presenters.' I printed out article... If you are chasing the most up-to-date opinion pertaining to love poetry. If you are chasing the most up-to-date opinion pertaining to love poetry. When you're seeking the best information about love poetry, you'll find it hard unscrambling quality advice from inexpert love poetry proposals and directions so it is wise to know how to moderate the in... How to Create a Media Frenzy for Your Book Prepare talking points before making media appearances. Many new authors spend so much time and energy trying to get in the newspaper or on radio that when they get there, they don't know what to say. But if you take an hour to prepare concise, compelling comments about yo... Writing For The Web: Where To Get Article Ideas A friend and I were talking the other day about writing. He liked to write, but even so his biggest problem was finding things to write about. My friend was astounded at the volume of writing that I do - at least one article and something as many as six, per day... The 10 Laws for Writing Letters that Get Results The following is a letter in response to a question about how to write sales letters. This is something you could model in layout, tone, and ideas, to write your own letters. By the way, this is where your letterhead should go. Dear Fellow Chicago Seminar Attendees, <...
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