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Ad Copy TipsWhat percentage of prospects come your way as a result of your ad copy? What percentage of sales do you close because of your ads? Well, increase both percentages with some of our tips, tailored to your own ad campaigns.1. ERRORS – It's tough to have 100 percent perfect ad copy. Nearly impossible! So tell your readers that whoever spots five errors in your ad copy due to grammar issues or misspelled words, wins a reward. This way your readers will not only be reading your copy longer, increasing the likelihood of purchasing awhile they're at it, you'll get editing done at no charge for your revised printing or online publication. 2. YES – Lead your readers to the conclusion you want; that is to say, “Yes” to your offer, by asking them several yes and no questions in your ad copy that have affirmative answers. Have the questions be based on the main offer and focus on what will happen if they do not buy. But don't set a negative tone by having them reply “No.” Or by the time they're through reading, they might say, “No” to you! 3. CHARITY – Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other. 4. GUARANTEE – Include a good, solid guarantee in your offer. For examples, look at the last thing you purchased and check out the guarantee. In a nutshell, make it a lifetime offer and / or give them back MORE than they gave you. 5. PS – Since most people look for this feature, add it! Say something in your P.S. – like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why the reader should buy – and NOW. 6. CONTACT – Do include complete contact information – that works! Test any email addresses and telephone numbers before going to press So next time you need to ace your ad copy, go back over what you wrote and tweak it here and there for improvements. Better yet, have a contest and invite your readers to do it for you! How's that for a win-win solution? About the author: Dr. John E. Neyman, Jr.is a Pastor, Author Internet Marketing Coach and Relationship Coach. You may visit Dr. John's website at http://LeadersExcel.comOr e-mail him at drjohnneyman@gmail.com Circulated by Article Emporium 35 Quick Tips for Writing A Press Release Quick Tips for Writing A Press Release... Layout 1. 1-2 pages in length. 2. Double-space. 3. 1.5 to 2 inch margins. 4. Use company stationary with logo and slogan. 5. Avoid bright or dark-colored paper. 6. Center "News Release" at top. <... Battling Internet ADHD: Ten Tips for Writers Write for a reason Get to the point. One of the basic references for Web design is Steve Krug's, Don't Make Me Think. My book for Web writers (not yet available in stores) will be called, Don't Make Me Yawn. The Great Democracy that is the Web has spawned far more spam and... Where Can I Publish My Book? "If you write without getting published, then there is no use in writing at all.” Those are words of wisdom from someone who wants you to seriously consider publishing your book. But before you really do so, you will do well to consider these questions: ... Writing Good Screenplays (Part Two) Last week we reviewed the three basic elements to apply in order to become a successful screenwriter. The first was discipline which revolved mainly around sitting down everyday for an hour or less and write anything. Research has shown that a habit is picked up or broken after 21 ... Searching for the best sourced assistance with reference to sportswear. When you are looking for high-class information about sportswear, it'll be complex unscrambling quality advice from reckless sportswear suggestions and advice so it's astute to know ways of moderating the information offered to you. Branders.com: Promotional Apparel... Online Poetry Community Begins Topic Slam Competitions www.urbanlivez.com, underground hip hop poetry forum is looking for poets, rappers and lyricists. Atlanta, GA, July 20, 2004 — The Urbanlivez.com online urban poetry community has jumped on to the band wagon of the popular hip-hop, rap battle forum trend. But with a twist... Writing Tip - Have You Established The Conflict In Your Story Immediately? In essence, your story will be about the conflict¡¦s history. Where it began, how it began, how it will unravel, how it will end. And because the conflict is our story, it will need to be established pretty much in the beginning. You probably would¡¦ve gathered by now tha... Ad Copy Tips What percentage of prospects come your way as a result of your ad copy? What percentage of sales do you close because of your ads? Well, increase both percentages with some of our tips, tailored to your own ad campaigns. 1. ERRORS – It's tough to have 100 percent perfect ... Your Book and a Great Website Build a great Website. I can't state this often enough or strongly enough: you must have an attractive, easy to use Website that lets your visitors do four things: a. Buy your book. b. Register and download sample chapters or get your e-newsletter. c. E-mail friend... Seven Secrets of Writing a Book that Sells It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world ... Finish Your Book Already! I owe the completion and success of my book to a big cardboard box that saw me through the entire process. I found this box and filled it with any and all information I could find on my topic ‘advanced presentation skills for speakers and business presenters.' I printed out article... If you are chasing the most up-to-date opinion pertaining to love poetry. If you are chasing the most up-to-date opinion pertaining to love poetry. When you're seeking the best information about love poetry, you'll find it hard unscrambling quality advice from inexpert love poetry proposals and directions so it is wise to know how to moderate the in... How to Create a Media Frenzy for Your Book Prepare talking points before making media appearances. Many new authors spend so much time and energy trying to get in the newspaper or on radio that when they get there, they don't know what to say. But if you take an hour to prepare concise, compelling comments about yo... Writing For The Web: Where To Get Article Ideas A friend and I were talking the other day about writing. He liked to write, but even so his biggest problem was finding things to write about. My friend was astounded at the volume of writing that I do - at least one article and something as many as six, per day... The 10 Laws for Writing Letters that Get Results The following is a letter in response to a question about how to write sales letters. This is something you could model in layout, tone, and ideas, to write your own letters. By the way, this is where your letterhead should go. Dear Fellow Chicago Seminar Attendees, <...
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